Short take-away - offering advertisers a choice as to the gender and age may violate Calif. law (Liapes v. Facebook)

Short take-away - Plaintiffs may sue under the Unruh Civil Rights Act alleging racial and age-based discrimination based upon ads Facebook does or does not show

The First District, Division Three has reinstated a class action suit against Facebook alleging violations of California's Unruh Civil Rights Act. (Liapes v. Facebook (Sept. 29, 2023) A164880) Facebook, of course, requires users to reveal their age and gender and then offers advertisers the ability to target advertisements based on data that includes such.  Plaintiffs filed a class action lawsuit alleging, inter alia, that they were offered certain advertisements for insurance based on their age but were denied seeing other advertisements based on these criteria; indeed, advertisers had no choice but to select the preferred age and gender of users and, moreover, Facebook decides whom to target with a particular ad based on algorithms that rely on age and gender.

After the trial court sustained a demurrer to the complaint, plaintiffs appealed.  The First District found the plaintiffs had properly plead a violation of California law, assuming arguendo that the allegations in the complaint were true:

Liapes satisfied these requirements [of the Unruh Civil Rights Act]. As a Facebook user, she has transacted with it.  It knows her age and gender because all users must provide such information as a condition of joining Facebook. Liapes was interested in . . . obtaining life insurance because she did not have a policy at the time. . . .  But Facebook, Liapes alleged, used its Audience Selection tool, Lookalike Audience feature, and ad-delivery algorithm to exclude her from receiving certain insurance ads because of her gender and/or age.

The alleged injury is not conjectural or hypothetical.  Liapes identified a life insurance ad that was only sent to males ages 30 to 49 because the advertiser used the Audience Selection tool. (Id., pp. 9-10; citations omitted.)

Given that this class action suit takes direct aim at the business model of Facebook (Meta) it is likely that further judicial review and/or legislation will follow.  Facebook could, of course, settle this suit but it may face similar suits in other jurisdictions based upon the theory that targeted ads violate Civil Rights laws.

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Short take-away - Website is not a public "place" subject to the ADA and the Unruh Act (Martin v. Thi E-Commerce)

Short take-away - A website with no physical location cannot be sued for failure to fully implement screen reading for blind visitors

Plaintiffs admittedly seek out websites that are not fully accessible to the disabled and therefore sued a website unrelated to the entrance to any physical location, i.e., a "stand alone" e-commerce website.  They alleged the website was not fully compatible with screen-reading technology to assist blind visitors, resulting in a violation of California's Unruh Act barring discrimination based on disability.  More specifically they argued the website is a place of "public accommodation" under the Federal Americans with Disabilities Act ("ADA") and compatibility with screen reading technology was therefore required.

Acknowledging that both Federal and California courts were split as to how to apply the statutory language "place" to a website, the Fourth Appellate District, Division Three, held that a site that exists purely in cyberspace was not a "place" as fined by the ADA. (Martin v. THI Commerce (September 13, 2023) G061234.) 

Acting Presiding Justice Sanchez wrote for the majority and interpreted the phrase "place of public accommodation," as defined in the Americans with Disabilities Act, as excluding websites that have no relation to any physical location.  Therefore, a website not required for entrance to a physical location (in contrast to a website used to make entrance reservations) is not subject to the provisions of the ADA as "the ADA unambiguously requires a physical location." (Martin, p. 2.)  The demurrer sustained by the Hon. Theodore R. Howard of the Orange County Superior Court as to the entire complaint was therefore upheld by the Fourth District.

Justice Delaney dissented, noting that Mirriam Webster's Collegiate Dictionary (2003) provides that "'Place’ includes. . . ‘an indefinite region or expanse.'"  The dissent argued the intent of the ADA was to be applied broadly and the examples given as to places of public accommodation in the statute were meant to be examples only and should not limit its application to future technology. 

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